local media insider
Case Studies
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Local media sites looking for a hyper-local ticketing partner should take a look at TicketLeap. TicketLeap offers DIY ticketing to local event promoters, charging a revenue share of $1 to $2 per ticket, paid by the promoter or passed through to the purchaser. more
Local television station WJBF-TV in Augusta, Georgia had a unique challenge, a local Ferguson Kitchens volunteered to do an Extreme Kitchen MakeOver, but had no funds to pay for advertising. more
LeDevoir.com is arguably the top performer among city and regional paid access sites with additional online only sales of 9.4%, well above the typical 2 to 3% range of most U.S. paid access sites. An interview with Publisher Bernard Descotaux tries to pinpoint the secrets to its success. more
Long Island Radio Group shifted its business model to build a standalone coupon site, yourli.com. Here's their formula and lessons learned from this transformational initiative, winner of a Borrell Associates 2010 Innovation Award. more
Newcap Radio in Alberta, Canada created a hockey pool contest among 31 radio station sites. The Ford Hockey Pool generated $75,000 in new revenues and attracted 2250 entrants. Here's how it works. more
YellowBook.com is doubled 2009 online sales to $400 million in 2010. Since yellow page companies had a head-start on other media in transforming their companies lessons learned are relevant to all media types. At Borrell Associates Local Online Advertising conference, Patrick Marshall, Chief New Media officer, gave nine keys to their success. more
Local television station WJBF-TV in Augusta, Georgia had a unique challenge. Ferguson Kitchens, a supplier of kitchen products with a retail location, approached the station with an idea for donating services for an Extreme Kitchen Make-over contest, but had no advertising budget. Here's how they did it. more
User-generated video news is difficult to get. KXJB television in North Dakota found a way to engage hundreds of viewers in submitting photos and videos. Their site, valleynewslive.com, partners with younews.com to allow citizen journalists to submit videos of weather conditions nearby. more
Since the Financial Times web site FT.com, switched to a metered-access model, sales and traffic are up. Here is a closer look at how the model works. more
Shycast, a provider of large scale contest software (apartments.com is a client) is entering the local marketplace. As "proof of concept" it launched the Shop Local Video Contest in its hometown, Princeton. Here's how the contest works. more
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