local media insider
Case Studies
171 results total, viewing 81 - 90
Taking full advantage of political advertising requires a strategic plan. Even broadcast sites with sold-out onair inventory can create more digital inventory and sell new audiences (email, opt-in, etc.) via partnerships. This white paper gives a step-by-step go-to-market battle strategy, and a worksheet to create a political advertising plan. Included are case studies from two local media companies who have successfully ramped up revenues and and a slide deck of statistics to use in competitive messaging. Get ready for the 2014 political season. more
Does your company settle for incremental digital growth rather than transformational change?  How do you know if your company is achieving its objective, or running in place?  According … more
Text alerts are increasingly popular with audiences - especially in areas with extreme weather. Here are key reasons to start-up a text alert program, most popular categories, how to integrate with email, and ways to monetize. Included is a case study on a radio station that signed up, literally half of the population in its county, how to choose a vendor, a recommended vendor, how to sell sponsorships and who is buying them. more
This case study looks at Shaw Media's small market strategy combining one big weekly deal, with a certificate store on the Planit shopping sites. Includes a look at unique promotions such as publishers personally backing each deal and significant on and offline campaigns. See how a $78,000 deal, named Top Recreational Deal of 2011 by Second Street Media, was created and promoted. more
The latest local media company to create an inhouse agency, Holden Landmark Company, is a small company with four weeklies and a monthly and just 45 employees. The initiative, Kelley Square Communications, started in January 2012, relies on reorganizing internal staff and outsourcing a variety of services. This case study shows how they did it, with vendors used, and early clients and revenue estimates. more
E.W.Scripps Company has taken the lead in building fan bases at its television stations. Some stations have goals to acheive 100,000 fans. Plus, fan building is monetized by selling large scale Facebook contests- often five figures or more - to major advertisers. This case study looks at Scripps' social media strategy, including how it develops an audience of fans and approaches sales of contests with several examples. Learn from the experts,with these ten steps to creating and monetizing a cutting edge social media strategy, including tools and resourcs. more
This report shows how PittsburghMom.com moved its conversations to Facebook and created a social media package. Included: A simple way to create a fixed skyscraper on Facebook without customizing, what's in the three social media packages and pricing, advertisers who purchased the packages, screen shots of their promotions and contests, total revenue target and lessons learned. more
One of the first successful ad agencies started by a local media company, Times Digital Group is a year old with a variety of major accounts. President David Cate and Business Development, Patrick Savage walks us through their formula including: Formation, staffing, products, and the secret sauce that make an in-house agency successful. more
Here's how The Nashville Tennessean created an inhouse agency that billed $2.6 million in 2011, 50% of which was its own media products. Included are personnel issues, required vendors and recommendations for these, and lessons learned. more
Once a deal program is up and running, new best practices for increasing deal revenues are emerging, that involve only a minimum amount of in data-mining and extra mailings. Here are four initiatives that leverage deal assets to obtain even more revenues, with copies of promotional materials. more
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