local media insider
Best Practices
82 results total, viewing 1 - 10
Create higher dollar campaigns using an agency-style sales approach. Here are key lessons learned from The Palm Beach Post. more
Show us the compensation system and we'll predict the behavior of the organization. Building new business models means that compensation has to be realigned. Here are seven best practices in use by sales managers having great success - more than 50% year-to-year increases - in digital selling. more
One method of interviewing for key strengths is to use "behavioral testing," by creating a series of experiential questions. Simply put, ask the candidate to recall a specific time in which they demonstrated the quality you are looking for. Here is a list behaviorial questions for key telemarketing strengths from Cape Sales Development, a leading telemarketing outsourcing company and trainer in the local media space. more
Setting up a Group Deal program? Find out what it will take, revenues to expect per deal, which local businesses to approach, deal parameters, how to compete with Groupon and Living Social in your market and choosing a vendor and a worksheet on the Group Deal Business model. more
Interested in real information about products and services your advertisers would buy from your sales representatives? Ask them. Plug this simple ten question survey into Survey Monkey or another vendor, and email to advertisers and prospects. more
To get the best thinking from the field on pricing methodology, we interviewed 15 sales managers of sites with at least 10% of advertising revenue from digital product and 60% sell-through rates for digital ad impressions. Here is their practical advice on pricing models that work: more
To find best strategies for Facebook brand pages, we surveyed more than 50 Facebook pages from radio, television and newspaper companies who are digital and/or social media leaders, and picked the best examples. This report covers the good, the bad the the ugly for using tabs, creating covers, updating the page, profile pictures, and contesting. more
We surveyed the best samples from 50 digital media kits of local media companies to showcase the best samples. From these samples, These 20 actionable tips on building a great digital media kit are the result. Use these to improve how your media kit can be utilized by sales representatives and marketers. more
There were a number of great revenue ideas at last week's SNA/Blinder Revenue Summit which we will be posting on this site. Here's a quick overview of key take-aways. more
User-generated revenues may become the annuity that classifieds used to be. Director of Interactive at the PostGazette.com, Pat Scanlon, is leading the charge: “We’ve neglected this category for 15 years." Here are his top four initiatives that promise to yield at least six figures each, plus five more, with vendors suggested. Understanding this source of new revenues is one key to creating a successful local media business model. more
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