The healthcare industry is one of the healthiest local advertising categories. Get the biggest share by looking at best practices around the country. Find out what hospital marketers want, and to increase dollars from the cosmetic service industry. more

Setting up a Group Deal program? Find out what it will take, revenues to expect per deal, which local businesses to approach, deal parameters, how to compete with Groupon and Living Social in your market and choosing a vendor and a worksheet on the Group Deal Business model. more

Train the sales team to sell around text-marketing campaigns by looking for great co-promotions that add traditional internet and media. SMS campaigns for small businesses rely on massive amounts of data collection - they need help from media. Here are seven ways to turn this rapidly growing trend into profitable relationships. more

Borrell executives Gordon Borrell, Peter Conti and Colby Atwood ended the 2010 Local Mobile Advertising Conference last week with a slightly fiery “Five things to do next” for those ready to tackle winning the mobile space. We've reprinted their suggestions with permission here. more

As audience attention shifts from computers to mobile devices, advertisers will follow. Brush up on your knowledge with 15 things to know about mobile advertising today, from the Borrell Mobile Advertising Conference. more

Selecting a software partner is a complex process - and is often subverted in favor of whomever is the "known quantity." The best choices, however, come from comparing several companies against a variety of criteria. Here is a list of RFP questions for daily deal companies that can simplify the task. more

Rules for having a great daily deal launch are quickly emerging, and here is our list of cutting edge best practices compiled from interviews with Deal Current President and Co-Founder Patrick Dillon and from case studies in the market. more

Show us the compensation system and we'll predict the behavior of the organization. Building new business models means that compensation has to be realigned. Here are seven best practices in use by sales managers having great success - more than 50% year-to-year increases - in digital selling. more

User-generated revenues may become the annuity that classifieds used to be. Director of Interactive at the PostGazette.com, Pat Scanlon, is leading the charge: “We’ve neglected this category for 15 years." Here are his top four initiatives that promise to yield at least six figures each, plus five more, with vendors suggested. Understanding this source of new revenues is one key to creating a successful local media business model. more

There are a few must-have technologies to grow digital sales that all local media companies should have in their arsenal to do what interactive media does best: targeting and conversion-tracking. more