The Washington Post's native advertising program, BrandConnect, has sold more than $1 million in revenues according to LMI estimates. This case study looks at key components of the program including ad units, branding for the program and marquis local … more
How did Deseret Digital build its multi-million dollar native ad division? Included in the case study are key principles, staffing, where and how long ads run, pricing and packaging, average analytic results, who to hire, what to pay freelancers, whether to … more
Are the blind leading the blind when it comes to local native analytics? Not completely. There are a few important results you will want to report from native ads, as well as options for gathering additional analtyics. This report learns from Deseret … more
A long running native ad campaign started in 2013 by the Sarasota Observer for a local restaurant group, the Sarasota Manatees has expanded its concept this year. The Top Ad-winning "In the Kitchen" series has been expanded to include a "Eat like a local." … more
The INSIDERS, a native advertising program with a unique take on using "experts" for content was introduced by Pamplin Media in 2016, and netted $400,000 from it's first sales blitz led by Mike …
Here's the best of 2014 native advertising.
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Native Advertising, the new hot buzzword for local media executives hunting down new revenue models, may also provide the best mobile ad units.
That is, sponsor posts are a much needed …
SpeakEasy, a local digital agency that focuses on social and content marketing build $3 million in business from prestige clients in the area. President Mike Orren shares how it was done, including: …